## Your brand’s visibility — and credibility — are being reshaped by large language models.

Webflow’s AEO Maturity Model helps you understand how AI sees your site today, where you’re strong, and where to focus next. Get a personalized report in minutes to see how optimized your site is for AI-driven discovery.

### Get your free AEO assessment

[Get your free AEO assessment](https://webflow.com/solutions/aeo#aeo-top)

### Learn how AEO works

[Learn how AEO works](https://webflow.com/solutions/aeo#how-aeo-works)

## AI is changing how customers discover you.

Large language models like ChatGPT and Gemini are now your customers' first stop for recommendations, insights, and product advice. Your brand’s visibility now depends on how these models interpret and cite your content–Answer Engine Optimization is how you stay discoverable in this new era of search.

- **52%** of marketing leaders will optimize for AI-driven search in 2026

**Source:** [Webflow State of the Web](https://webflow.com/resources/report/2026-state-of-the-website)

- **60%** of AI answers cite the wrong source or misrepresent brand info

**Source:** [Columbia University](https://webflow.com/resources/report/2026-state-of-the-website)

- **15-25%** SEO traffic is down 15–25% across industries
  
  **Source:** [Bain & Company](https://webflow.com/resources/report/2026-state-of-the-website)

## AEO: The new standard for visibility

Search is giving way to AI-driven answers and brands that adapt will own the conversation. Answer Engine Optimization is how you make sure your story shows up accurately and often in those answers.

### Explore the AEO Maturity Model

[Explore the AEO Maturity Model](https://webflow.com/blog/aeo-maturity-model)

### Content

Create genuinely valuable, relevant content that answers real prospect questions at scale and reflects your brand voice.

### Technical

Build a fast, secure site with the structured metadata that helps answer engines understand your content better.

### Authority

Demonstrate authority through authentic storytelling, prospect engagement, and externally validated credibility.

### Measurement

Track AI traffic, conversion rates, share of voice, and sentiment across answer engines.

### Built-in technical excellence

Every Webflow site is easily optimized with semantic HTML, schema markup, SEO metadata, llms.txt, sitemaps, and robots.txt baked in. Webflow makes it easy for machines to consume and understand your content, no plugins needed.

### Learn more

[Learn more](https://webflow.com/feature/design)

### Structured content by design

Webflow’s CMS lets you model content with custom fields and relationships–giving LLMs clear, contextual data to reference in answers.

### World-class performance and reliability

Webflow’s global hosting network delivers speed and uptime that signal quality to both users and AI systems. Faster load times mean better crawlability, higher trust, and stronger visibility.

### Design and storytelling that earn authority

AI favors trustworthy, engaging content, and so do people. Webflow helps you create visually stunning, engaging, on-brand experiences that build credibility and keep visitors coming back.

## Frequently asked questions

### What is AEO?

AEO stands for answer engine optimization. It's the practice of improving how your brand gets mentioned in AI-generated answers.

### How is AEO different from SEO?

Search Engine Optimization (SEO) focuses on improving rankings within traditional search results, while AEO focuses on how your brand appears within AI-generated answers.

### Why does AEO matter for my business?

If your content isn’t structured for AI visibility, your brand risks being overlooked or misrepresented. AEO helps you protect your brand narrative and capture qualified, high-intent traffic.

### How does Webflow help with AEO?

Webflow combines design freedom, content structure, and performance in one platform. Every site created on Webflow automatically generates clean, semantic code, schema markup, and llms.txt files.

### How do I know if my site is AEO-ready?

Webflow’s AEO Assessment measures your site’s performance across four key pillars: **Content, Technical, Authority, and Measurement.** It identifies where your structure, speed, or brand presence may be holding back AI visibility.