Build better, faster, together
Enable every member of your team to do what they do best with an easy-to-use drag-and-drop interface.
Marketers
Build pages with confidence and maintain brand consistency by applying user-friendly building blocks that your designers have approved.
Designers & Developers
Maintain control of the structure of your site with cohesive, on-brand templates and components that empower your marketers to self-serve their own landing pages.
Landing pages in a fraction of the time
Whether you need a new page for a marketing campaign, event, launch, or something else, marketers can build it themselves — quickly and safely.
Launch pages faster
With Webflow’s visual-first approach to development, marketers can quickly and easily build new pages by selecting from pre-built page templates, dragging and dropping components onto the page, and editing the content as they see fit.
Build with confidence
Independently build new pages without fear of breaking the site. Marketers can create the impressive pages they need with restricted access that prevents design changes across the site.
Webflow in action
In this demo video, you'll learn how to build, manage, and optimize websites that convert.
Create building blocks to cut down on bottlenecks
Establish building blocks that empower marketers to quickly create on-brand landing pages for themselves, allowing designers and developers to focus on more strategic projects.
Build once for endless pages
Establish on-brand templates for campaigns, landing pages, events, launches, and more. Design the building blocks with Webflow’s visual-first page building, then turn the reins over to your marketers.
Streamline your workflow
Scale the impact of your designers and developers and reduce bottlenecks for simple landing page creation. Grant marketers the access they need to build landing pages themselves without fear of breaking your site.
Marius Jurtz
Web Design Lead, MURAL
"With page building, our web design team gets to control the building blocks, and our marketers get a drag-and-drop interface to help them run campaigns faster with more autonomy, which will ultimately give our web team a lot of time back."
Frequently asked questions
How quickly can marketing teams build landing pages in Webflow?
Once designers set up the initial templates and components in Webflow, marketers can independently create pages by dragging and dropping pre-built sections, editing content, and customizing component properties — all without waiting in the design queue. The result is landing pages that are built in a fraction of the time it traditionally takes all while maintaining brand consistency at scale.
What's the difference between designer and marketer roles in Webflow's page building?
Webflow's page building creates a clear, productive separation of responsibilities between designers and marketers.
- Designers maintain full control over the site's structure, creating templates, components, and page slots while setting design system guardrails.
- Marketers work within these approved frameworks, building pages using the drag-and-drop interface without access to break site-wide styles or structures.
Can I automate landing page creation for multiple campaigns or locations?
Yes, Webflow's CMS enables automated landing page creation at scale through dynamic page generation.
How can marketers build landing pages without breaking the site design?
Webflow's page building feature creates a safe environment where marketers can build and edit landing pages through restricted access controls.
What is landing page building and how does it work in Webflow?
Landing page building is the process of creating focused web pages designed to drive specific actions like sign-ups, purchases, or downloads, and often correspond with a campaign, event, or launch.