Customize your locales

Design, build, and customize localized sites directly in Webflow — visually, without writing code.

Design and build localized sites, visually

Build with localized content directly in Webflow. As you add locales, you can easily switch between them and preview how each site looks for each before publishing.

Localize static pages and CMS items

As you switch between locales, you can customize static pages and CMS content directly.

Localize images and alt text

Customize images and update alt text across locales to ensure more accessible localized experiences.

Control element visibility

Show or hide certain elements across locales to deliver the most relevant site experience based on the visitor’s region.

Customize styles

Adjust typography and styles per-locale to accommodate for different length headlines, fonts, and more as each region or language requires.

LeGrand Woolley
Marketing Operations, Moloco
“Localization allows us to ship localized sites 4X faster, save on dev costs, and create custom experiences that will significantly boost engagement in our target markets.”

Translate your way

Translate the text on your site natively, or connect to a third-party translation tool of your choice.

Machine-powered and manual translation

Streamline your first pass at total site or individual element localization with machine-powered translation — then go manual for more granular control.

Partner Apps and flexible APIs

Leverage direct integrations with translation management systems through our vetted Webflow Apps, or use our flexible APIs to connect a TMS of your choice.

Drive global traffic

Maximize organic traffic in your target locales with Webflow’s fully localized, best-in-class native SEO.

Localized URLs and subdirectories

Customize your locale slug and maintain domain authority by serving your localized pages in a subdirectory (like .com/es/).

Localized metadata

Easily translate meta titles and descriptions across pages for each supported locale you add.

Localized sitemap

Ensure search engines understand how your localized pages are related to one another with an auto-generated sitemap that includes hreflang tags.

Site visitor routing

Let visitors choose their preferred language with a fully customizable locale selector element — or leverage automatic routing.

Laura Barker
Senior Creative Manager, Sojern
“Localization has already drastically improved our workflows — and we’re so excited to see the SEO benefits across regions.”

Try Localization for free

Take Localization functionality for a spin to customize your site for visitors worldwide. Pay only when you’re ready to publish.

Frequently asked questions

How does Webflow Localization work for businesses expanding globally?

Webflow Localization provides an end-to-end solution that lets you design, build, and customize localized sites directly in the design canvas. You can switch between locales to preview and edit each version, customize both static pages and CMS content, and localize images with region-specific alt text.

What translation tools does Webflow Localization integrate with?

Webflow provides native localization tools alongside flexible integration options for your preferred workflow. You can use built-in machine translation for rapid content localization, create custom translation glossaries for consistent terminology, and manually edit translations for precision.

How does Webflow handle SEO for localized websites?

Webflow automatically implements SEO best practices for your localized sites without additional configuration. The platform generates HTML lang tags, page-level hreflang tags in the section, and includes hreflang tags in auto-generated sitemaps to help search engines understand your locale relationships.

Can I customize images and visual elements for different locales in Webflow?

Webflow Localization allows you to customize every visual aspect of your site for each locale, including styles, images, alt text, and element visibility. You can replace images entirely for specific locales (useful when images contain text), localize alt text for accessibility without changing the image itself, or show/hide specific elements based on regional relevance.